- Calendars can help you track performance and plan for future posts. Without a calendar, social media marketers are publishing content into the void and are unable to track big-picture and past performance. With a calendar, marketers can look back and analyze which content performed best so they can adjust their strategy accordingly.
- With the help of a calendar, marketers can plan for holidays and observance days, such as National Cat Day, when they can tailor their content and engage with a wider audience.
Now that you understand the merits of having a social media content calendar in place, check out our list of top tools to stay organized and on top of your game.
What is a content calendar?
A content calendar organizes your publishing schedule by date so that you can keep track of deadlines, better manage your content creation team, and create transparency with all parties.
What's in this content calendar template?
Every content calendar is different and should be adjusted for your unique process. However, in this one, you'll find a general schedule tab, your monthly planning calendar, a repository for website content, and updates for each of the top social media platforms:
This blog post will walk you through exactly how to use the template to stay on top of your social media content planning for each one.
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